Active Data: Transforming Practice Operations for Accounting Firms

Turn everyday activity into actionable insight — purpose-built for accounting firms.

Active Data captures and structures activity across the Active Platform, providing a clear view of how work flows across teams, clients, and jobs. It highlights where time is being spent, where friction is slowing teams down, and where opportunities exist to improve performance.

See, Understand, Extend

  • See: Gain daily visibility into your practice’s activity. Know what’s happening across your firm, every day.
  • Understand: Identify inefficiencies and friction points that impact performance, with objective, actionable data.
  • Extend: Access your raw data to build custom dashboards, KPIs, and firm-wide reporting.

Activity Map

The Activity Map gives practice managers and partners a clear, daily view of how work is progressing across the firm. See which accountants are working on which client binders and workpapers, how time is distributed across engagements, and where resourcing pressures are building.

Friction Map

Friction Map builds on Activity Map data to pinpoint where inefficiency lives within your engagements. It highlights specific tasks, workpapers, and binder sections where disproportionate time and effort are being spent; for example, identifying that fringe benefit calculations consistently take significantly longer than expected across multiple preparers. This gives firm leaders a clear, objective basis for targeted training, process redesign, or template improvements, turning operational friction into measurable improvement opportunities.

Data Lake (Enterprise Add-On)

For enterprise firms with established data teams, the Data Lake provides secure, governed access to your firm’s raw Active Platform data;  including activity data, client and engagement metadata, user profiles, financial summaries, and workflow state data. Delivered to a dedicated Azure storage container, it connects directly to Power BI or your preferred analytics tools. Data is refreshed nightly, giving your team a reliable, structured foundation for custom dashboards, KPI tracking, and firm-wide performance reporting across offices and practice areas.

What’s included in the Data Lake:


Activity and time data


Client metadata


User profiles and roles


Financial summaries


Office and location data


Workflow state data

Additional data domains will be made available as the platform evolves.

Roll forward and repeat

At period end, the entire job can be rolled forward in a single step.

Structure, knowledge, and unresolved items carry through, creating continuity year on year. Over time, Active becomes a living record of how your firm works.

Want to see this in action?

Book a demo and walk through a real job from start to finish.